Public Relations Campaign American Girl Brand Essay Example for Free

Public Relations Campaign American Girl Brand Essay In a very competitive market, today most organizations are relying on public relations departments to create interest and manage the overall public perception. Publicity determines the people willingness to buy a product, invest in a company, and general interest of the association with the company in question mostly through employment. Companies use public relations to create publicity. The purpose of this paper is to explore ways in which America Girl can use PR to promote the new brand, Graceâ„ ¢ doll. American Girl brands are owned by Mattel, Inc that is registered on the NASDAQ stock exchange. The Mattel family specializes in design and production of toys and family products (Business Wire, 2015). The American Girl brand was introduced in 1986, and has been committed to products that suit girls aged 3 to 12 years such as movies, clothes, high-quality dolls, unforgettable experiences and high-quality dolls. The newest product of the American Girl is an 18-inch â€Å"doll† named Grace Thomas. She is a fanatic baker and also desires to start a baking business. She is motivated to pursue her entrepreneurial spirit. The â€Å"doll† has accessories, toys and outfits that reflect her interests including premium French Bakery set comprised of more than 60 pieces. Mattel Inc plans on producing product Grace Thomas doll for a period of one year, and the purpose of this paper is to create a publicity plan for the new product. Based on both demographic and psychographic information and factors such as age, gender and interests, the target audience for this campaign is g irls in the age group 3 to 12 years. The discussion in this paper focuses on reaching the target audience through the most effective means, which are screen media and social media. The target audience also has the influence on the family pocketbook and can influence the spending patterns of their families CITATION Cal08 l 1033 (Calvert, 2008). Goals                     To increase the number of American Girl Facebook followers from 947 likes to 2000 likes, targeting girls aged 3 to 12 within a period of three months To increase the number of American Girl Instagram followers from 830 followers to 2000 followers targeting the girls in the age 3 to 12 years within three months Objectives                     To increase the awareness of the Graceâ„ ¢ doll in the age group 3 to 12 years by 77% within a period of three months To increase the acceptance of the Graceâ„ ¢ by the adult population, especially parents, by 30 % within three months To motivate an action by the target audience specifically to try Graceâ„ ¢ and increase public interest by 25% within three months. The set goals and objectives can be achieved by integrating the services of traditional media. One of the most effective ways of achieving a successful campaign is through production of a pitch in a television show that promotes Graceâ„ ¢. In order to make the pitch successful, it has to be accompanied by a captivating and visually-oriented story. The story has to be pitched by a person who can effectively connect to the target audience. The pitch has to go suit the target audience’s needs, just like they way a TV producer can choose the programs that suit the target audience. The use of pitch can also be applied in the radio stations, where the radio host can help in reaching out to the target audience. Brochures, coupons, and Graceâ„ ¢ flyers are some of the traditional media that can be used in this campaign. The use of can also use direct mailing services to send promotional materials directly to the target audience. Summarily, public relation is a vital part of marketing. The goals and objectives set up in a PR campaign should be achievable. Since a public relations program is cheaper to ramp up than marketing, companies have shifted attention to public relations. A successful PR campaign needs to be unique, and entice the target audience. Traditional media can be integrated with a PR campaign to increase awareness of a product. References Business Wire. (2015). American Girl’s 2015 Girl of the Year â€Å"Bakes† a Difference and Helps Girls Find Their Own Recipe for Success. Retrieved from http://www.businesswire.com/multimedia/home/20150101005003/en/#.VOKyBCyAHK8 Calvert, S. L. (2008). Children as Consumers: Advertising and marketing. The future of children, 18(1), 205-234. Source document

Metamorphosis in Sweetheart of the Song Tra Bong :: Things They Carried Essays

Metamorphosis in Sweetheart of the Song Tra Bong The story of the "Sweetheart of the Song Tra Bong" is no typical Vietnam war story. It is a story that involves no bloods, guts or glory. This story isn't so much about the physical damage caused by war as much as this story is about the emotional changes that effect not only the males. This is a story that with it's elaboration and ornamentation shows the destruction of innocence. This story is about an impossible that came true. The story in its simplest form involves two main characters and the storyteller, Rat Kiley, a well-known truth stretcher. The main people that your interest in this story is concerned with are Mark Fossie, a solider with the team of medics that Rat was with, and his girlfriend Mary Anne Belle, a young woman of barely 17 years of age. Mark Fossie and Mary Anne Belle were childhood sweethearts nearly betrothed at birth. While in Nam, Mark came up with a master plan to fly Mary Anne over to Vietnam to be with him. As men joked one evening about how easy it could be to sneak someone over Mark heard and took this as no joke. He was going to try it! He spent almost all of his money to get her over but it paid off,they were reunited. The picture of a happy couple they spent most of their time together adn for a while things seemed very normal to them. All they had ever known was being a "them" and when they were together things just seemed to be right. How blindly we see things when we are surrounded by the arms of the one we love. She was young and curious and being the only women there she was very flirtatious. Mary Anne was a bright girl and she wanted to learn all that she could about the war and the land. Her new found purpose becae to find as much as she could about the culture while she was in it. She often went for nature walks and began to learn the Vietnamese language/culture . Even her personality began to change. But eventually she began to learn about guns and war. She started to spend her free time cleaning and shooting. This began the downward trail to her becoming a camo wearing jungle woman.

Discuss How Far Sociologists Would Agree

Many sociologists (e. g. Goran Therborn) argue that the typical nuclear family has disintegrated due to many different reasons, for example, the rise in feminism and women gaining more independence; higher diversity of relationships for example higher divorce rates, higher number of families co-habiting. his is because families aren’t like what they used to be. In the nuclear families today, the roles of the mother and father are no longer segregated conjugal roles. In the nuclear family today roles are changing and developing into integrated conjugal roles.Partners are becoming more egalitarian which is leading to the nuclear symmetrical family. Due to the symmetrical family developing socialists believe the idea of the ‘new man’. A man that shares housework and the responsibility of the children. As a result of the feminist movement women gained independence, particularly within the work place. Women became more career orientated and less financially dependent o n men. Marriage was no longer a necessity in order to gain financial security so many women would wait much longer to marry, if indeed they chose to at all.People were (and are) marrying later; marriage rates decreased; divorce rates increased; cohabitation became more popular. A change in divorce laws – I think in the 70s-80s somewhen – made it much easier to be able to divorce. As a result of all of these changes, and other factors, stepfamilies have become more prevalent. ‘Stepfamilies' is a widely used term for a number of different types of family, e. g. the origins of the stepfamily – was it following the death of the spouse/mother/father, or the divorce of the couple in question?Whilst the concept of the ‘nuclear family' used to be the most dominant ‘type' of family, families vary so much nowadays that one cannot refer to any single type of family as ‘normal' or ‘typical'. Another thing not to forget is the increased acceptan ce of homosexual relationships and families, in addition to the improvements in science which allow homosexual couples to have children and also the civil partnership laws which now in effect allows homosexual couples to get married. Certainly a deviation from the ‘nuclear family' but people are becoming more and more acceptable of these different ‘types' of families.A nuclear family is today seen as only one of many family types in modern day society, there are many different variations. Some sociologists say that nuclear families is and should remain the norm, whilst others believe that society is now too diverse to simply have only one family type. A reason in particular that nuclear families are no longer the norm is That, divorce rate has increased. Research shows that now 40% of marriages now end in divorce. This leads to lone-parent families and re-constituted families. The increase in divorce may be due to the fact that the independence in women has risen.Within the 1940’s women were seen simple as housewives and mother, an education within their life wasn’t even thought about. Whereas today women now are just as likely to go to higher education as men and therefore this gives them much more status and in dependence, also the fact that women gained the right to vote e due to Emilie Pankhurst also increased their reputation consequently now they feel that the can ‘live on their own two feet’ without the financial support from a male role. Feminists support the increase in divorce rate as women do no longer have to rely upon a male role to succeed within life.Feminists believe that the family exploits women as they serve the men which oppress the women. However the Marxist group argue that the independence in women is a bad thing, as it is causing a rise in divorce which is almost half of all marriages per year. Marxist sociologist Fredrian Engels states that ‘women are a mere instrument for child production. ’ Marxists believe that society is divided into two classes and that you should just live with your ascribed status, which for women is to maintain their stereotypical role of being a housewife. They believe that’s how women should still be seen within society.

ECH125 T5CulturalInstructionalStrategies Essay - 713 Words

ECH-125 Cultural and Instructional Strategies Carmen Perdew Maria Seven-year-old Maria is an outgoing, happy second-grader with strong literacy skills; in fact, she is bilingual, Spanish/English. Her favorite part of school is reading and writing stories. She also enjoys math. She is very active and enjoys recess and creating dance steps in PE. She is sensitive and can get her feelings hurt easily. Cultural (anti-bias) and Instructional Strategies: Cultural Use the reading and writing love and have reading and writing assignments/activities in Spanish and English. Instructional Introduce more complex reading levels, Work one on one with her to begin writing story summaries and identifying the main idea. Results of Mentor Teacher†¦show more content†¦Instructional Build on his confidence and have him lead others students when playing team activities or when completely group assignments. Results of Mentor Teacher Discussions: Again we discussed the importance of seeing student’s strong points. Every kid is different in what they are good at. Good teachers notice what kids are good at and help them thrive even more. Paul Paul is a third-grader who is a very strong reader. He chooses to spend most of his time reading and enjoys many different topics. He writes long and complex stories during writer workshop as well. Paul seldom engages socially with other children; in fact, he is quite timid with both children and adults. Cultural (anti-bias) and Instructional Strategies: CulturalHave him work in small groups with other children on assignments or have him partner read when appropreaite. InstructionalIntroduce and higher reading level and move on to more advance part of the writing process. Results of Mentor Teacher Discussions: We again touch on the topic of never stopping with a child, even though a child might be greatly above the grade they are in or the grade you are teaching it’s highly important to go find more challenging work for them to be successful. Jamaica This four-year-old preschooler has excellent fine and gross motor skills. She enjoys games with other children, jump